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OUR ROOTS &

THE
VISION

Samant Chauhan’s design journey is deeply connected to Bhagalpur, Bihar, a region known for its rich handloom tradition. With this textile legacy shaping his perspective, he went on to pursue his postgraduate studies at NIFT New Delhi, where his work received recognition for both its design merit and approach to fabric innovation. His graduating collection earned the Best Student Brand and Most Innovative Fabric Development awards. In 2006, he established his eponymous label with a larger purpose: to create new possibilities for Bhagalpur’s master weavers (bunkars) and bring the artistry of Indian handloom to a wider global audience.

THE JOURNEY

Samant Chauhan’s journey has been shaped by textile innovation, craft, and a commitment to the communities behind the fabric. Each milestone reflects his continued effort to bring Indian handloom into a contemporary design vocabulary.

2004

NIFT and Early Recognition

Completes his Post Graduate Diploma from NIFT New Delhi. Receives the Most Innovative Fabric Development and Best Design Collection awards at his graduating fashion show. Wins Best Design Collection at NIFT Confluence in Kolkata, competing among award-winning students from NIFT centres across India.

THE PHILOSOPHY CONTINUES

Today, Samant Chauhan continues to build on a design philosophy rooted in natural materials, responsible craftsmanship, and the preservation of Indian textile traditions. The label works extensively with natural fibres and handloom textiles, with a conscious approach to materials, dyes, and production that places the craft and the communities behind it at the heart of every creation.

Celebrating nature in its purest form, the brand's aesthetic revolves around raw Tussar silk in its untouched, natural, ivory-white hues. From dramatic evening gowns to regal heritage lehengas, every creation blends traditional Indian craftsmanship with a modern global appeal.

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KHAN MARKET

In Delhi’s Khan Market, step into a curated world of contemporary couture.
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KOLKATA

In Kolkata, experience signature silhouettes in a setting of classic opulence.
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SHAHPUR JAT

In Shahpur Jat, discover timeless craftsmanship shaped by heritage and quiet luxury.
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MUMBAI

In Mumbai, explore modern luxury designed for the evolving wardrobe.
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